Studio ID

Content StrategyContent WritingEditing
Written By Alex Woodward

Studio ID is a global content agency that develops and runs content programmes for enterprise brands.

Since 2021, I’ve worked as a content strategist, writer and editor on several of the agency’s key accounts:

 
 

Global insurance provider

I work on the B2C financial education programme, which includes:

  • Researching and writing financial education articles.

  • Editing articles and advising writers on how to achieve the brand Tone of Voice and meet content objectives.

  • Creating design briefs for infographics and formatting content in the CMS.

  • Reviewing and editing articles translated into English by AI.

  • Conducting an audit and ROT analysis of the content marketing programme.

 

Leading business technology platform

Point of Sale system

This point-of-sale and SaaS business is based in the US; I produce digital content for their UK market. This includes:

  • Researching and writing B2B blog articles and a lead-magnet guide for the restaurant industry.

  • Localising industry reports for the UK: copy editing, sourcing relevant data, case studies and product links.

  • Updating articles with up-to-date research and optimising them for new keywords.

  • Writing conversion-focused copy for landing pages and retargeting emails.

 

Disability support organisation

Blue Badge parking space

I help this UK organisation ensure its content is useful, accessible and inclusive for its target audience. This includes:

  • Article ideation: producing outlines containing a working headline, evidence, keywords, angle and content structure.

  • Editing existing articles: optimising copy and structure to improve SEO.

  • Editing writers’ drafts against strict readability, editorial and Tone of Voice guidelines.

 

Global financial services organisation

I worked on the B2B content marketing programme for this organisation over several years, which included:

  • Conducting market, audience and competitor research to refine personas.

  • Article ideation to create middle- and bottom-of-funnel content to attract and nurture prospects.

  • Liaising with the SEO consultant to create detailed briefs for journalists, targeting specific keyword clusters.

  • Managing the full production process: editing articles to adhere to strict brand guidelines, selecting supporting assets, writing meta content, and uploading in the CMS.

  • Optimising the content programme to improve efficiency and maximise ROI.

 
 

“I worked with Alex on this challenging content programme, which demanded a strong working understanding of SEO. She was not only a safe pair of hands from a production perspective, but made valuable contributions to the shape of the overall strategy, suggesting refinements to the broad thinking, as well as to production processes. Thanks Alex!”

— Bronwen Morgan, Studio ID

 
 
 
Alex Woodward
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