Hi, I’m Alex

I’m a copywriter, content designer & strategist.

I’m here to help you find your brand voice, shape your message and convert your audience.

Alex Woodward sitting at her desk.

What I do

Copywriting
Content strategy
Icon of a smartphone with a wireframe
Content Design

Who I work with

Established brands and charities, ambitious scale-ups and creative agencies

Bonhams logo
Canada Life logo
Nespresso logo
Square logo
Alliance Health Group logo
Orama logo
IAPO logo
Day One Strategy logo
ActionRocket logo
Write Arm logo
Studio ID logo
Fresh Egg logo
Elrha logo
Imeche logo
Subvert logo
See my work

Case Study

Kindred

Private health insurance just got personal.

Learn more
A toddler's legs with a plaster on each knee.

Writing samples

  • Report front cover

    AI in Pharma State of Play Report — Day One Strategy

    This report presents pharma Insights and Analytics leaders’ attitudes to AI, based on 20 in-depth interviews. These discussions reveal an industry in transition with leaders holding differing outlooks on AI’s role in their future.

  • A table at Senza Fondo restuarant: lasagna and negronis on a red checked tablecloth

    Senza Fondo: The Journey to Becoming a Regular — Square

    When you think of Italian-American dining, you might picture bustling trattorias in New York, where vintage photographs and checkered tablecloths tell stories of generations past…

    Read on ➔

  • Action Rocket Email Weekly screenshot

    Email Weekly Newsletter — Action Rocket

    As guest editor of Action Rocket’s newsletter for email marketers, I explored the art of noticing. This email showcases the subtle joys hiding in plain sight…

    Read on ➔

  • People ordering at a busy kitchen counter

    The Top Restaurant Trends in 2025 — Square

    We explore the top trends shaping the UK restaurant industry in 2025, based on insights from 500 local restaurant leaders and 1,000 local consumers.…

    Read on ➔

  • William Morris The Kelmscott Chaucer book

    Collecting 101: William Morris — Bonhams

    William Morris is a towering figure in the history of art, design, and literature, whose influence resonates far beyond Victorian England…

    Read on ➔

  • GRIND Black Friday Email

    Top Email Designs for November — Action Rocket

    A rundown of this month’s best email designs, including Black Friday bangers and the least salesy sales email ever…

    Read on ➔

  • Chef in kitchen

    eBook: The Restaurateur’s Guide to Staffing and Retention — Square

    This comprehensive guide offers actionable tips and expert advice to help restaurateurs build and maintain a successful team…

    Read on ➔

  • Ed Ruscha

    Artist 101: Ed Ruscha — Bonhams

    Ed Ruscha has cast his cool gaze on modern American life since he burst onto the Californian art scene in the early 1960s…

    Read on ➔

A bit about me

I used to work in-house at some blue-chip brands, developing and implementing digital marketing strategies.

After about a decade, I made the mother of all pivots and quit my career to study sociolinguistics and get my research published.

These days I’m a seasoned freelancer and contractor, drawing on all my expertise and experience for each new project. I work quickly and collaboratively, helping clients find clarity and articulate their vision.

Want to know more?

Read My Story
Alex Woodward drinking a cup of tea holding a notebook.

  • “Working with Alex is an absolute pleasure. She consistently delivers work that is on brand and thoroughly researched, and her attention to detail and clear, concise writing style make her articles accessible and engaging. We love working with her!”

    — Marlene Verde, Bonhams

  • "Alex was exactly what we needed at a crucial time. She was incredibly diligent and detailed, as well as knowledgeable and creative. Her extensive experience in marketing, content and copy meant she took the time to understand briefs and ask the right questions. I would highly recommend Alex in a second."

    — Nicole Roberts, ActionRocket

  • “Alex has been an invaluable part of the team as we created our new brand and has helped us differentiate the business in a highly competitive market. Smart, thorough and a genuine delight to work alongside.”

    — Nick Constantinou, Alliance Health Group & Kindred

  • “From the get go, Alex was a pleasure to work with. She understood the brief and proposition, worked quickly and efficiently, and provided clear rationale to help with stakeholder buy-in. The client was very happy with the output, and specifically called out the high quality of Alex’s work. I wouldn’t hesitate to work with Alex again on future projects.”

    — Ben Perkins, Subvert Studio

What can I do for you?

Get in touch ➔