Copywriting
In the beginning was the word.
Then came images and videos, emojis and reels…
But in the end, words still matter.
Words can cut through the digital clutter. Bold, brave copywriting can make us sit up and take notice. Intelligent, insightful content writing invites us to sit back, read and reflect.
But it’s so easy to stick to the safety of the same-old-same-old. Without the expertise and originality of a professional copywriter, you/your AI tool can end up recycling other people’s words, until you sound like everyone else.
I’ll help you find your voice. I’ll uncover what it is you want to say, get under the skin of your target audience, and help you articulate what you’re looking to achieve.
Then I’ll create distinctive copy that delivers against your goals.
Content Marketing
Market reports
Showcase your insider knowledge with a round-up of what’s moving and shaking in your sector.
Whitepapers, guides & ebooks
In-depth content for your target audience to download, packed with analysis and insights.
SEO-friendly blog posts & articles
Attract new audiences (and impress Google) with expert, authoritative and trustworthy content.
Digital Copywriting
Website copy
Words for every part of your website, from practical product descriptions to your brand story.
Email copy
If you want to win the inbox wars, you need persuasive copy that compels your reader to open, read and click.
UX microcopy
Well-chosen words that guide an app user through a form or convince an online shopper to click the buy button.
Business Comms
Investor presentations
A pitch deck doesn’t need a lot of copy, but it does need to tell a clear and compelling story.
Employee guidelines
Practical resources for teams to keep at their fingertips.
Intranet copy
Build a strong brand identity within your organisation.
Copywriting case studies
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Bonhams
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Eldens
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MAKE by Wildgoose
“Alex consistently delivers flawless, free-flowing copy, often working from limited information. Very impressive.”
— Nick Cookson, Villa Collective