ActionRocket

18 Dec

Copywriting for complex email marketing programmes.

ActionRocket is a creative agency specialising in digital CRM. They work with global clients, creating CRM design systems and executing campaigns across multiple channels including email, SMS and push notifications.

I provide copywriting and copyediting services for several key accounts, collaborating with strategists, designers and other writers. This involves quickly learning about the clients’ target audiences, adopting the Tone of Voice, and providing a clear rationale for each piece of copy.

TurboTax

TurboTax is a tax preparation software that helps people in the US and Canada file their income tax returns.

Filing a tax return is an intricate process, meaning the product has a complex user journey. There are plenty of opportunities for users to drop off, so targeted, timely and to-the-point emails are needed to get customers to pick up the process and complete their return.

I’ve worked on emails for various stages of the tax return lifecycle, including:

Welcome series
Abandonment series
Quiz
Re-engagement campaigns

Alex was exactly what we needed in the copy team at a very crucial time. She was incredibly diligent and detailed, as well as knowledgeable and creative.

Her extensive experience in marketing, content and copy meant she took the time to understand briefs and ask the right questions and her output was as though she was a permanent member of the team. I would highly recommend Alex in a second.

— Nicole Roberts, Senior Copywriter at ActionRocket

Nespresso

Nespresso is the leading name in home coffee-making.

It positions itself as a luxury brand, so it’s important that all communications consistently reinforce its image as a refined lifestyle choice. Email is a critical customer retention channel, driving sales and shaping brand perception.

I’ve worked on emails, Gmail annotations and push notifications for several global campaigns, including:

Onboarding series
Festive campaign
Black Friday
Single’s Day

LW Theatres

Owned by Andrew Lloyd Webber, LW Theatres is a group of six iconic West End venues.

They wanted to overhaul their pre-show emails, redesigning them from scratch to be best-in-class. I structured and wrote the copy for a series of three emails, sent 4 weeks, 2 weeks and 1 day before the show. I prioritised clarity, as it’s essential that recipients can quickly and easily understand key information ahead of their visit.

Working closely with the designer, I laid out and formatted the information so it could be gleaned at a glance. I wrote concise and engaging copy, balancing the brand's personality with accessible language for a diverse, international audience.