JuJu Media
I’ve worked with JuJu Media on two of their brands: Maison Art and JuJu Vision.
Maison Art is a digital platform designed for art professionals and collectors, launching later this year. They needed someone with expertise in the art market, digital strategy and copywriting: that’s me.
JuJu Vision is architectural visualisation studio, and I wrote their website copy.
Maison Art
Content Strategy
I ran a workshop with stakeholders, conducted market research and competitor analysis to develop a content strategy for the brand. The strategy defined the KPIs, target audiences, platforms and Tone of Voice.
Content Planning
Following the Content Strategy, I developed a plan and content calendar to launch the brand. The plan detailed the content themes and formats that will resonate with the target audiences, across the selected platforms.
Copywriting & Editing
I wrote and edited the copy for the brand’s website, the UX copy for the B2B and B2C app interfaces, and created optimised descriptions for the App Store.