Hi, I’m Alex
I’m a copywriter, content designer & strategist.
I’m here to help you find your brand voice, shape your message and convert your audience.
What I do
Who I work with
Established brands, ambitious scale-ups and creative agencies
Case Study
Kindred
Private health insurance just got personal.
Recently published
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![Chef in kitchen]()
eBook: The Restaurateur’s Guide to Staffing and Retention — Square
This comprehensive guide offers actionable tips and expert advice to help restaurateurs build and maintain a successful team…
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![Chiharu Shiota artwork at Art Basel Hong Kong]()
The Art Market in 2024: A Half-Year Review — Eldens
A roundup of the biggest art fairs, auctions and news stories so far this year…
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![Hairdresser and client]()
Hassle-free health insurance for the self-employed — Kindred
If you’ve gone freelance, you’ll know it gives you freedom, flexibility, and an avalanche of admin…
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![Ed Ruscha]()
Artist 101: Ed Ruscha — Bonhams
Ed Ruscha has cast his cool gaze on modern American life since he burst onto the Californian art scene in the early 1960s…
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![Next Gen Collectors copywriting]()
Meet the Next Gen Collectors — Eldens
The next generation of collectors is here: savvy millennials and Gen Zs who are side-hustling their way onto the scene…
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![Child riding bike]()
Family health insurance: we’ve got you (all) covered — Kindred
As a parent, your worrying is never done. It’s right there in the job description…
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![Women Writers - Maya Angelou]()
Movers and Shakers: Women Writers Who Changed The Course of History — Bonhams
Throughout history, there have been women who defied convention to articulate their experiences and assert their views…
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Contemporary Japanese Artists You Need to Know — Bonhams
Japan has produced some of the most intriguing and original artists of our time; creative polymaths who blur the line between fine art and consumerism…
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![Art Vandalism - Rokeby Venus]()
From slashing to soup-slinging: a brief history of art vandalism — Eldens
Art vandalism has been grabbing headlines, with climate activists targeting iconic works at major institutions…
A bit about me
I used to work in-house at some blue-chip brands, developing and implementing digital marketing strategies.
After about a decade, I made the mother of all pivots and quit my career to study sociolinguistics and get my research published.
These days I’m a seasoned freelancer and contractor, drawing on all my expertise and experience for each new project. I work quickly and collaboratively, helping clients find clarity and articulate their vision.
Want to know more?
“Working with Alex is an absolute pleasure. She consistently delivers work that is on brand and thoroughly researched, and her attention to detail and clear, concise writing style make her articles accessible and engaging. We love working with her!”
Marlene Verde, Bonhams