Hi, I’m Alex
I’m a copywriter, content designer & strategist.
I’m here to help you find your brand voice, shape your message and convert your audience.
What I do
Who I work with
Established brands, ambitious scale-ups and creative agencies
Case Study
Kindred
Private health insurance just got personal.
Recently published
-
![People ordering at a busy kitchen counter]()
The Top Restaurant Trends in 2025 — Square
We explore the top trends shaping the UK restaurant industry in 2025, based on insights from 500 local restaurant leaders and 1,000 local consumers.…
-
![William Morris The Kelmscott Chaucer book]()
Collecting 101: William Morris — Bonhams
William Morris is a towering figure in the history of art, design, and literature, whose influence resonates far beyond Victorian England…
-
![GRIND Black Friday Email]()
Top Email Designs for November — Action Rocket
A rundown of this month’s best email designs, including Black Friday bangers and the least salesy sales email ever…
-
![Chef in kitchen]()
eBook: The Restaurateur’s Guide to Staffing and Retention — Square
This comprehensive guide offers actionable tips and expert advice to help restaurateurs build and maintain a successful team…
-
![Chiharu Shiota artwork at Art Basel Hong Kong]()
The Art Market in 2024: A Half-Year Review — Eldens
A roundup of the biggest art fairs, auctions and news stories so far this year…
-
![Hairdresser and client]()
Hassle-free health insurance for the self-employed — Kindred
If you’ve gone freelance, you’ll know it gives you freedom, flexibility, and an avalanche of admin…
-
![Ed Ruscha]()
Artist 101: Ed Ruscha — Bonhams
Ed Ruscha has cast his cool gaze on modern American life since he burst onto the Californian art scene in the early 1960s…
-
![Child riding bike]()
Family health insurance: we’ve got you (all) covered — Kindred
As a parent, your worrying is never done. It’s right there in the job description…
-
![Women Writers - Maya Angelou]()
Movers and Shakers: Women Writers Who Changed The Course of History — Bonhams
Throughout history, there have been women who defied convention to articulate their experiences and assert their views…
A bit about me
I used to work in-house at some blue-chip brands, developing and implementing digital marketing strategies.
After about a decade, I made the mother of all pivots and quit my career to study sociolinguistics and get my research published.
These days I’m a seasoned freelancer and contractor, drawing on all my expertise and experience for each new project. I work quickly and collaboratively, helping clients find clarity and articulate their vision.
Want to know more?
“Working with Alex is an absolute pleasure. She consistently delivers work that is on brand and thoroughly researched, and her attention to detail and clear, concise writing style make her articles accessible and engaging. We love working with her!”
Marlene Verde, Bonhams